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			@ -20,19 +20,19 @@ Rocket.chat is a group chat tool you can use to communicate internally in projec
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We know. But Slack has taken the software industry by storm over the last 3 years. We felt that IRC-style communication fits into a niche where social tools don’t. We experimented with Slack and many of us loved it so we used it daily. We got a lot of good feedback from our Slack pilot over the last year and already more than 100 colleagues registered in the first 24h after our Rocket.chat instance went live. 
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If you are curious why we felt the need to support this very distinct form of communication, you might find some interesting information and ideas in the following articles:
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•   [Modelling mediums of communication](http://techcrunch.com/2015/04/07/modeling-mediums-of-communication/)
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•   [IRC - The secret to success of Open Source](https://developer.ibm.com/opentech/2015/12/20/irc-the-secret-to-success-in-open-source/)
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•   [Is Slack the new LMS](https://medium.com/synapse/is-slack-the-new-lms-7d1c15ff964f#.m6r5c1b31)
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* [Modelling mediums of communication](http://techcrunch.com/2015/04/07/modeling-mediums-of-communication/)
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* [IRC - The secret to success of Open Source](https://developer.ibm.com/opentech/2015/12/20/irc-the-secret-to-success-in-open-source/)
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* [Is Slack the new LMS](https://medium.com/synapse/is-slack-the-new-lms-7d1c15ff964f#.m6r5c1b31)
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IRC-style communication has been around since the dawn of the Internet and continues to draw a large group of active users. As we strive to create an open and collaborative culture at Haufe, we felt that there was a need to complement the linear social-media style communication of somthing like Yammer with an active IRC-style chat model. As mentioned above, IRC style chat seems to encourage active exchange of knowledge 
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But there is more. Based on the phenomenal success of Slack in the Software industry, companies are starting to experiment with Chatops as a new take on devops:
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•   [What is Chatops](https://www.pagerduty.com/blog/what-is-chatops/)
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•   [Chatops Adaption Guide](http://blogs.atlassian.com/2016/01/what-is-chatops-adoption-guide/)
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* [What is Chatops](https://www.pagerduty.com/blog/what-is-chatops/)
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* [Chatops Adaption Guide](http://blogs.atlassian.com/2016/01/what-is-chatops-adoption-guide/)
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And last but not least, there is even a trend in the UX community to leverage chat (or so called `conversational interfaces`) as a new User Experience paradigm:
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•   [On Chat as an interface](https://medium.com/@acroll/on-chat-as-interface-92a68d2bf854#.vhtlcvkxj)
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•   [The next phase of UX is designing chatbots](http://www.fastcodesign.com/3054934/the-next-phase-of-ux-designing-chatbot-personalities)
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* [On Chat as an interface](https://medium.com/@acroll/on-chat-as-interface-92a68d2bf854#.vhtlcvkxj)
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* [The next phase of UX is designing chatbots](http://www.fastcodesign.com/3054934/the-next-phase-of-ux-designing-chatbot-personalities)
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Needless to say, we felt that there is not just a compelling need for a tool matching the communication needs of our developer community, but even more a chance to experience first hand through our daily work some of the trends shaping our industry.
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			@ -48,9 +48,9 @@ We don’t have many rules, and we hope we don’t have to. The language tends t
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Chat and chat bots are very trendy this year – there is plenty of experimentation around leverging it as a new channel for commerce, marketing, products and customers. Rocket.chat is Microsoft, Facebook, Slack – they are all trying it out. We now have the platform to do so as well if we want to.
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But don’t take our word for it – check out the following links:
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•   [2016 will be the year of conversational commerce](https://medium.com/chris-messina/2016-will-be-the-year-of-conversational-commerce-1586e85e3991#.aathpymsh)
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•   [Conversational User Interfaces](http://www.wired.com/2013/03/conversational-user-interface/)
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•   [Microsoft to announce Chatbots](http://uk.businessinsider.com/microsoft-to-announce-chatbots-2016-3)
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* [2016 will be the year of conversational commerce](https://medium.com/chris-messina/2016-will-be-the-year-of-conversational-commerce-1586e85e3991#.aathpymsh)
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* [Conversational User Interfaces](http://www.wired.com/2013/03/conversational-user-interface/)
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* [Microsoft to announce Chatbots](http://uk.businessinsider.com/microsoft-to-announce-chatbots-2016-3)
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Rocket.chat comes with a simple but good API and [a framework for building bots](https://github.com/RocketChat/hubot-rocketchat). We are already looking at integrating with our internal tools like Git, Confluence, Jira, Jenkins and Go.CD.
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