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Jeremy Kidwell 2018-08-28 12:45:42 +01:00
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# Exploring the world of user-generated data
## Video
## Lecture
## Transcript (Jeremy Kidwell speaking)
### Video
### Transcript (Jeremy Kidwell speaking)
You've probably heard by now of the company "Cambridge Analytica" [recently renamed to Emerdata](https://www.theregister.co.uk/2018/05/02/cambridge_analytica_shutdown/). As several media outlets reported in 2017, a little known firm called Cambridge analytica surprised many by claiming that their "evolutionary approach to data-driven communication has played such an integral part in President-elect Trump's extraordinary win." As details emerged, it became clear that this was not mere bluster, but that this firm had managed to amass a trove of personal data about individuals, as the Washington Post suggested, up to 5000 pieces of data on each American citizen and then sought to nudge or manipulate voting behaviours by creating highly-targetted content, including ads on major social media platforms and so-called "fake news" stories.
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We hope you'll find this exercise illuminating, and will look forward to telling you about that monkey selfie in our next session.
# Exercise 1
## Exercise 1
As we mentioned in the video, we'd like you to begin by reading the Terms and Conditions for Facebook. Before you begin read, write some notes on what you expect to find and how you think it will be structured.
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If you're participating in a course at Birmingham University, please share this reflection on the canvas forum and react in writing to what at least two other course participants have written.
# Exercise 2 - documentary analysis
## Exercise 2 - documentary analysis
For your next exercise, we'd like to stick with the facebook theme and have you to conduct an informal study of a digital chat in an online forum. Facebook has a range of privacy settings for their groups ([you can read more about public, closed and secret fb groups here](https://www.eff.org/deeplinks/2017/06/understanding-public-closed-and-secret-facebook-groups) and [here](https://www.lifewire.com/facebook-groups-4103720)), but for this exercise, we'd like you to focus on one of the large public groups, for reasons which will become clear below.
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Note: if you'd prefer to avoid using facebook. Here's an alternative approach: check out one of the major alternative chat platforms. We'd recommend you start with something like StackExchange and browse to their [directory of sites](https://stackexchange.com/sites#lifearts). Scroll through the Q&A and see if you can answer the questions as above.
# Exercise 3 - reading!
## Exercise 3 - reading!
Based on what you've found provocative or interesting so far, spend some time reading further about the content we've discussed. There are a range of options we've highligted below.
# Reading:
## Recommended Readings:
### Articles
- Survey re: facebook users
- https://motherboard.vice.com/en_us/article/mg9vvn/how-our-likes-helped-trump-win
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- https://www.theatlantic.com/technology/archive/2012/03/reading-the-privacy-policies-you-encounter-in-a-year-would-take-76-work-days/253851/
- http://journals.uic.edu/ojs/index.php/fm/article/view/7350
# Other media:
### Other media:
- Film: ["Terms and Conditions May Apply"](http://tacma.net/) summarised in the [Huffington Post](https://www.huffingtonpost.com/mark-weinstein/terms-and-conditions-may-_b_3692883.html)