diff --git a/_includes/analytics.html b/_includes/analytics.html
index c5a3bd0..89490a2 100644
--- a/_includes/analytics.html
+++ b/_includes/analytics.html
@@ -7,6 +7,7 @@
 		})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
 
 		ga('create', '{{ site.google_analytics }}', 'auto');
+		ga('set', 'anonymizeIp', true);
 		ga('send', 'pageview', {
 		  'page': '{{ page.url }}',
 		  'title': '{{ page.title | replace: "'", "\\'" }}'